What does the theme "Electric Tiger Land" mean??
What does it actually mean???
The theme ‘Electric Tiger Land’ originates as a fully integrated global campaign for 2008 to realise Onitsuka Tiger’s ‘Made of Japan’ brand strategy in the form of a dramatic, one metre illuminated shoe. Shot by Japanese photographer Satoshi Minakawa, the ‘Electric Tiger Land’ print and online ads will make their mark worldwide.
It incorporates distinctive elements such as Tokyo’s splendid skyline, vibrant neon signage, transport, night markets, and vending machines, the sculpture pays homage to the incredible ambiance and energy of Japan. Using a ground-breaking ‘rapid prototyping’ method, and a combination of different light sources. It is a 70cm replica models, abstract Tokyo skyline units and light accessories, LED shelving, and Onitsuka Tiger-logo branded light blocks.
*Click at one of the clips (bottom of page) for "The Making of Electric Tiger Land"
For anyone that are participating in the shoe design contest, you could design the shoe according to your understanding of the theme. Make it Wild! Make it Extraordinary! or just Make it Simple! As long as it reflects the theme.
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