Meaning of Theme "ELECTRIC TIGER LAND"

Pondering on the meaning of the theme?
What does the theme "Electric Tiger Land" mean??
What does it actually mean???

The theme ‘Electric Tiger Land’ originates as a fully integrated global campaign for 2008 to realise Onitsuka Tiger’s ‘Made of Japan’ brand strategy in the form of a dramatic, one metre illuminated shoe. Shot by Japanese photographer Satoshi Minakawa, the ‘Electric Tiger Land’ print and online ads will make their mark worldwide.


It incorporates distinctive elements such as Tokyo’s splendid skyline, vibrant neon signage, transport, night markets, and vending machines, the sculpture pays homage to the incredible ambiance and energy of Japan. Using a ground-breaking ‘rapid prototyping’ method, and a combination of different light sources. It is a 70cm replica models, abstract Tokyo skyline units and light accessories, LED shelving, and Onitsuka Tiger-logo branded light blocks.


*Click at one of the clips (bottom of page) for "The Making of Electric Tiger Land"

For anyone that are participating in the shoe design contest, you could design the shoe according to your understanding of the theme. Make it Wild! Make it Extraordinary! or just Make it Simple! As long as it reflects the theme.

ONITSUKA TIGER SHOE DESIGN CONTEST 08'

Catch this~!

Onitsuka Tiger will be holding a SHOE DESIGN CONTEST with its design theme "Electric Tiger Land".

Anyone of any background or anybody feeling inspired to design, to express their understanding of the theme are all invited to participate in this exclusive shoe design contest.

There are attractive prizes to be won, so why wait?? Come and be a part of the Onitsuka Tiger Shoe Design Contest.

Quickly, grab a pair of Mexico 66 White and start your design now! as it is limited to only 100 entries for the whole of Malaysia.

15 Finalists will be invited to attend the ONITSUKA TIGER NIGHT 08' which is to be held at Zouk, KL on the 18th July 08!!

Every pair of the 15 finalists entries will be displayed to the public at the night itself !!

*Entry form will be given upon purchase of Mexico 66 White at the selected stores listed.

OR

email jocelyn@gigasport.com.my

ONITSUKA TIGER NIGHT 08'

HEY THERE~!

Welcome to ONITSUKA TIGER blog!

For the 1st time, Onitsuka Tiger Night is here in Malaysia! With it's "ELECTRIC TIGER LAND" global campaign, paying homage to Tokyo's splendid skyline and vibrant neon city lights and taking inspiration from the underground cult stories in Japan.

Come and be the 1st to preview Onitsuka Tiger Fall/Winter collection in an electrified cityspace and stand a chance to participate in the lucky draw and win prizes. Also catch the winners of the Shoe Design Contest 08 as you enjoy an ice cold Tiger Beer.

DRESS CODE : RETRO
Private Function
Date: 18th July 2008

Invitation passes? Simply, just email jocelyn@gigasport.com.my and an invitation pass will be mailed to you. Hurry! First Come First Serve Basis!